The holiday season is a time of connection and creative competition for brands vying to capture consumers’ attention. In 2024, artificial intelligence is playing a pivotal role in transforming how businesses engage with their audiences, making marketing campaigns more personalized and visually stunning.
A new wave of AI startups is leading the charge, offering innovative solutions that cater to the unique demands of the season. Whether you’re a marketer, small business owner, or a tech enthusiast, these trailblazing tools will inspire your holiday-centric applications.
Alison AI
Alison AI makes a splash by empowering every step of the user’s creative process. It uses transformative AI technology to revolutionize advertising strategies, guaranteeing the brand stands out in today’s challenging digital landscape.
The sophisticated platform provides various products to enhance a campaign’s efficiency and effectiveness. Its creative analysis and insights let users see full-funnel data in a new light, transforming the marketing effort’s potential. Users can also create data-driven videos that resonate and convert using Alison AI’s advanced video generator. For instance, they can craft holiday greetings for clients and effortlessly add festive effects and music.
Moreover, Alison AI fast-tracks your creative workflow with its Creative Copilot. This remarkable tool guides you through the entire process, from analysis to ideation and execution, saving you time and effort. It conveniently floats on your dashboard, ready to assist anytime, ensuring a smoother and more efficient creative process.
Substrata
Substrata focuses on social signaling AI to help sales and business professionals enhance interactions, transforming how they engage through advanced data insights and machine learning. Leveraging this technology to decode human dynamics supports a new generation of socially aware AI solutions that fuel tomorrow’s business world.
By analyzing email and meeting communications, Substrata provides actionable insights on persuasion strategies and engagement levels. For instance, during a competitive holiday sales period, Substrata can help sales teams refine their pitch and suggest better ways to phrase offers to boost conversion rates, providing a practical application of its AI insights.
ElevenLabs
ElevenLabs specializes in AI-driven voice cloning and dubbing to deliver high-quality, human-like speech in 32 languages, allowing users to engage a global audience. It’s perfect for audiobooks, video voiceovers, commercials, and more. In addition to cloning and dubbing, the platform offers text-to-speech, voice change, and text-to-SFX.
The platform provides a customized AI audio plan that fits the consumer’s budget and scales with performance needs. The generated speech can come in any voice and style, rendering human intonation and inflections with exceptional accuracy.
Brands can utilize ElevenLabs to dub holiday content into multiple languages, ensuring effective reach across diverse markets. They could also deploy an AI-powered voice assistant to greet website visitors with a holiday-themed message in a natural and human-like tone.
Cohere
Toronto-based Cohere offers powerful language AI models tailored for enterprises. Its solutions, such as retrieval-augmented generation (RAG) and advanced LLMs, empower businesses to streamline operations. With its GenAI enterprise knowledge assistant, it is well-positioned to assist brands in managing holiday logistics and customer interactions, such as handling increased customer queries during the holiday season, managing delivery schedules, and providing gift suggestions.
Cohere is built for developers and is highly adaptable to different workloads, from customer support to holiday logistics. Retailers can use its enterprise knowledge assistant, Coral, to handle increased customer queries during the holiday season, such as return policies, delivery schedules, and gift suggestions.
Runway
Runway is making headlines with its innovative AI-powered video editing tools. As content creation becomes increasingly important during the holiday season, Runway’s platform allows creators and marketers to produce professional-grade visual content with minimal effort. Its suite of tools leverages AI for various use cases, including video editing, image generation, and animation.
Users can generate virtually anything, from complex physics-based simulations to hyper-realistic renders with speed and control. All it takes is to enter a prompt and watch Runway do its thing. Moreover, with the platform’s Gen-3 Alpha Image to Video, turning still frames from live-action footage into Generative Visual Effects (GVFX) is now possible.
Brands can produce engaging holiday ads showcasing their products in a magical, wintery setting without needing a full production crew. Runway enables creative expression at scale so brands can maximize their impact this festive season.
