Enterprises have invested heavily in securing their cloud environments. The result has been the emergence of Cloud Security Posture Management (CSPM), a now-standard discipline that continuously monitors for risk and embeds security into engineering workflows.
Now, a significant shift is underway in cloud cost management, spearheaded by a cutting-edge concept introduced by PointFive: Cloud Efficiency Posture Management (CEPM). This strategic evolution is redefining how organizations optimize cloud usage, keeping you at the forefront of the latest trends in the industry.
The company says CEPM marks a departure from traditional, reactive cost management tools toward a continuous, engineering-driven discipline, much like how CSPM reshaped cloud security. CEPM is designed to embed efficiency practices into everyday engineering workflows, allowing enterprises to drive both immediate cost savings and long-term operational value.
“We started PointFive to solve cloud inefficiency at its root—the technical, operational reasons—not just surface-level cost management,” said Alon Arvatz, CEO and Founder of PointFive. “Our new CEPM approach makes cloud efficiency as routine and automatic as cloud security, embedding ongoing optimization deeply into daily engineering processes.”
Solving the Technical Gaps in Cloud Waste
While traditional FinOps tools offer financial reporting and high-level visibility into cloud costs, they often fall short in identifying deeper technical inefficiencies. According to PointFive, these blind spots result in missed savings and lack of meaningful accountability from the engineering side of the house.
CEPM is designed to bridge this gap through proactive detection of inefficiencies and providing contextual, actionable recommendations. PointFive’s platform leverages a proprietary capability called DeepWaste™, which uncovers technical waste that often goes unnoticed by legacy optimization tools, giving you peace of mind about the effectiveness of CEPM.
“When we started exploring CEPM across different cloud providers, we were struck by how profoundly each platform’s unique metrics influence efficiency,” said Dor Azouri, VP of Research at PointFive. “Traditional tools overlook this because their focus is surface-level visibility. With DeepWaste™, context is everything. The significant savings we uncovered were eye-opening.”
Embedded Into Engineering Workflows
One of the redefining features of CEPM is its integration into widely used engineering tools such as Jira, ServiceNow, Slack, and Microsoft Teams. By placing optimization recommendations directly within existing workflows, CEPM reduces friction and drives faster adoption among technical teams.
This engineering-first approach enables what PointFive calls “ongoing optimization,” turning what was once a periodic budgeting exercise into a continuous practice embedded in daily operations. This continuous nature of CEPM ensures long-term benefits and cost savings for your organization.
“Cloud optimization should not be a periodic task or reactive exercise,” Arvatz emphasized. “CEPM empowers engineering teams to continuously embed efficiency into daily operations. The result is sustainable cloud savings, improved reliability, and increased agility—delivering strategic value far beyond simple cost-cutting.”
Built for Multi-Cloud Environments
As enterprise cloud strategies grow to include multiple providers, managing efficiency across disparate platforms becomes more complex. PointFive notes that CEPM is built to function across Microsoft Azure, AWS, and Google Cloud, recognizing that inefficiencies can vary significantly between platforms.
For example, Azure-specific inefficiencies, often invisible when using AWS-focused tools, can drive millions in unnecessary costs if not properly addressed. CEPM standardizes efficiency management across clouds while accounting for the unique attributes of each provider.
Proven Results from the Field
Enterprises such as Blackhawk Network (BHN), E.ON, Elastic, and Fanatics already use cEPM to uncover hidden inefficiencies and streamline optimization efforts. These organizations have reported improved engineering engagement and significant cost savings within weeks of deployment.
CEPM also boasts a frictionless, agentless deployment model, enabling organizations to integrate it quickly and begin identifying optimization opportunities almost immediately.
Why Cloud Optimization is Becoming a Core Discipline
PointFive’s CEPM launch signals a broader shift in how companies think about cloud optimization, not just as a cost-saving tactic but as a core operational discipline. As engineering teams become increasingly central to financial outcomes, tools like CEPM could redefine the role of FinOps in the enterprise cloud stack.
