Luana Pagani launches new Latin entertainment company Fairwinds – Billboard

maria amelia alonzo

Luana PaganiOne of the most respected female executives in Latin music, she is launching her own company after 12 years with Latin entertainment giant SeitrackUS.

The new venture, called Fairwinds, will focus on developing new and established artists in the U.S. and international markets, with Pagani leveraging its marketing, promotion and management expertise.

“After an amazing 12-year partnership with Seitrack in the US, I had the opportunity to build a profitable business in the market, grow professionally, and work with people I love and respect. I have decided to move forward and start my own company, acting as an agent and remaining as an external consultant to Seitrac US,” said Pagani. signboard.

This is not the first time Pagani has operated independently. The multilingual executive was Sony’s longtime senior vice president of global marketing for Latin, and at the height of the first “Latin explosion” in the late 1990s, he was at the center of developing superstars like Shakira, Ricky Martin, and Chayan. He was a person. And in the early 2000s.

Then, in 2007, when she was the most senior woman at a major Latin label, she left Sony and started her own consulting company. She eventually partnered with her SeitrackUS, which is part of the huge OCESA Seitrack, where she holds the role of president in the United States and manages and manages artists such as Ha*Ash, Los Angeles Azules, Alejandro Fernández, and more. We collaborated on booking and overall development.

Pagani will continue to work as an external consultant for Seitrac, but will also have other artists and companies as clients.

“Developing artists has always been my passion,” says Pagani. “It is an honor to work with such dynamic artists who are redefining the music scene at a time when there is so much potential to reach new audiences.Osessa Seitlak and the people who have given us this amazing ride Thank you to everyone in this great industry, most of whom are my friends, and I look forward to continuing to work with them.”