In a highly anticipated move, Apple (AAPL) revealed a glimpse into its AI ambitions during its recent iPad event. The tech giant unveiled its latest iPad Pros featuring the all-new M4 processor, boasting enhanced performance and groundbreaking AI capabilities.
The focal point of the event was Apple’s emphasis on the M4’s AI prowess. Since 2017, Apple has integrated neural engines into its processors, powering various features across its iPhone, iPad, and Mac lineup. However, the unveiling of the M4 marked a significant shift, serving as a teaser for the AI innovations expected to debut at the upcoming Worldwide Developers Conference (WWDC) in June.
During the keynote address, Tim Millet, Apple’s vice president of platform architecture, highlighted the M4’s AI capabilities, boasting a staggering capability of 34 trillion operations per second. Millet also underscored that the M4’s neural engine surpasses those found in rival AI PC chips from industry giants like Intel (INTC), AMD (AMD), and Qualcomm (QCOM).
While Apple provided insights into the M4’s AI processing capabilities, specifics regarding AI software updates remained scarce. Millet demonstrated the M4’s ability to swiftly isolate subjects from backgrounds in 4K videos, hinting at improved AI performance for apps and features. Notably absent were details on the M4’s performance in training or running large language models (LLMs), a key focus for competitors.
Despite lingering questions, Apple’s decision to offer a glimpse into its AI roadmap is significant. Long considered a laggard in the generative AI race, Apple’s strategic move suggests a forthcoming shift. CEO Tim Cook has recently ramped up mentions of AI, signaling substantial investments in the technology through acquisitions of smaller AI firms and potential collaborations with industry leaders like OpenAI and Google.
Industry analysts anticipate Apple’s AI advancements to reignite consumer interest, particularly amidst a landscape where smartphone upgrades are becoming less frequent. The anticipation is high for WWDC to showcase Apple’s generative AI offerings, potentially driving iPhone sales and reaffirming the company’s innovation prowess.
As expectations mount, the pressure is on Apple to deliver on its promise of an AI-powered future.
