Blings, a fast-rising martech startup led by CEO Yonatan Schreiber, is making noise with its patented MP5 video technology, a new way for brands to communicate with customers through personalized, interactive videos.
Why it matters
- Traditional CRM tools rely on text: email, SMS, push notifications.
- Blings introduces video as a new communication medium, built on MP5, a next-gen standard that allows real-time personalization and interactivity.
- Big-name clients like McDonald’s, NBA teams, Live Nation, and leading insurers are already using the platform.
How it works
- MP5 technology generates videos on the fly, meaning each viewer sees a personalized version based on real-time data, such as loyalty points, purchase history, and other relevant data.
- Videos can branch interactively: viewers click inside the video to explore products or offers.
- This interactivity boosts engagement, immersion, and conversion rates compared to static text or images.
The big picture
- Blings positions itself as a replacement for email/text content, requiring no integrations.
- Clients simply swap text emails for MP5 videos in existing campaigns.
- Early adopters report measurable gains in loyalty and engagement.
What they’re saying
“We are going to help you use a new medium to communicate with your customers,” Schreiber said in an exclusive interview. “Instead of sending a paragraph of text and some images like 99% of the mails today, put there our MP5 video and just test it. If it doesn’t work, it doesn’t work. But it does work.”
What’s next
- Blings is preparing a self-serve platform for smaller companies, expected to launch in the next 1-2 months.
- The startup is doubling down on AI integration across its tools, including internal AI agents that can build video logic automatically.
- Schreiber predicts a tipping point where interactive video becomes a must-have channel, similar to how CRMs or social ads became industry standards.
