Coverage of wellness categories expands with 1,000 new products

Target announced Wednesday it is adding 1,000 new products to its wellness category both in stores and online. The new push includes portals on the website and celebrity-backed brands such as Gwyneth Paltrow’s Goop, Kourtney Kardashian Barker’s Lemme and Ashley Tisdale’s Being Frenshe. Ta.

Target wellness promotion

Many of the products, including beauty, exercise, self-care, supplements, and other items, appear to be targeted at price-sensitive consumers. This retailer focuses on lifestyle aspirations and costs, and the list begins with his. $1.99.

The target is number 5 in the top 1000. The database is a Digital Commerce 360 ​​ranking of North American online retailers by web sales. Goop is number 157.

Part of the Target portfolio is currently overseen by Rick Gomez

“Wellness has been redefined to encompass a more holistic way of living, and it’s different for everyone,” says Rick, who was recently named executive vice president and head of food, essentials and beauty at Target.・Mr. Gomez stated. “That’s why Target offers a service unlike any other retailer, with the ultimate purpose of supporting your wellness journey, whether you’re enjoying non-alcoholic beverages at Sechey or stocking up at Bloom for your daily veggies. We are offering the land to our guests.”

Mr. Gomez’s role has expanded from his previous duties as Chief Food and Beverage Officer.

Target expects “hundreds” of products in select categories to be exclusive to its stores and website. Examples of brands include Ghia, Good & Gather, Being Frenshe, Blogilates, Seche, and All in Motion.

wide product range

Online, a wellness-themed portal features apparel, meal planning, and wearable technology. The portal leverages the wellness theme to promote products outside of its core focus and at a higher price point. These range from pet food and household cleaning products to Stanley’s tumbler and his Apple Watch.

Christina Hennington, Target’s chief growth officer, highlighted beauty as a leader for the retailer in its third quarter 2023 earnings report.

While Target focuses on wellness, it also has a broader perspective on beauty.

“It’s not just about skin care. It’s about how people get their best sleep and the tools they need to promote it,” Cassandra Jones, Target’s senior vice president of beauty and essentials, told Glossy. Told. “Also, the ‘nutrition and supplements’ category continues to grow.”

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