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Eric Church and Morgan Wallen are working on a collaboration, but it’s not the one you’d expect.
The country music superstars announced Thursday the acquisition of Field & Stream magazine, with plans to relaunch the outdoor brand as a biennial print magazine, a revamped digital platform, a clothing company, and a music festival befitting the artist duo. shared.
“Field & Stream magazine is back. It’s the magazine you’ll remember. It’s just bigger. And even better.” brand website Said. Terms of the acquisition were not disclosed.
Church and Warren join a team of investors to acquire the Field & Stream brand from Dick’s Sporting Goods and its media components from digital media company Recurrent, according to a press release. The move marks the first time in the company’s 150-year history that legacy brands will be combined under the same ownership.
The team also teased that “experiential brand extensions in outdoor spaces will be announced soon.”
The Field & Stream brand will be overseen by Doug McNamee, former president of Chip and Joanna Gaines’ Magnolia brand. Colin Kearns will remain editor-in-chief of the magazine, which ceased print publication in 2015.
Church expressed particular excitement about the magazine’s relaunch.
“I remember my grandfather keeping some of his favorite Field & Stream magazines on the dashboard of his truck,” the “Springsteen” “Drink in My Hand” singer said in a statement. . “Those were my Bibles. It is the honor of my life to ensure that tradition continues. This responsibility is a symbol of America and a compass that guides our steps. It’s also a responsibility to the boy who rode it.”
“There’s nothing I love more than being around a campfire with friends, going on a boat ride, or being in a deer stand. Field & Stream represents all of that to me,” said Warren. he added, echoing his nostalgia. “It’s incredible to be a part of that future. We want to continue to bring people together outdoors and make memories.”
As part of the relaunch, Church and Warren are launching Field & Stream 1871, a membership community offering three subscription tiers ranging from $15 to $95 per year, providing access to the online publication and its archives. We debuted the club.
Ten percent of the 1871 Club’s net profits are donated to nonprofit organizations that support outdoor conservation, including Ducks Unlimited, a Field & Stream partner that supports wetland and waterfowl conservation.
For Wallen, the brand acquisition is part of a larger effort to expand beyond music, including a partnership with startup Lil T as an investor and brand ambassador.
“I like to focus on different things that I can focus on. [Otherwise]I get tired of it,” the “Whiskey Glasses” singer said. signboard During December.
Hours after the Field & Stream news broke, Wallen announced a 10th anniversary edition of his 2015 EP Stand Alone.
“I have been exploring every possible avenue for months to acquire the rights to this old music and to match the quality of my catalog with the songs I choose to release and believe in.” he wrote in an Instagram post.
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