Gen Z will outspend Millennials by 2030, yet 70% say loyalty programs feel irrelevant. In an era where customer loyalty is more dynamic than ever, brands must adapt to the preferences of the next generation of consumers: Gen Z. Born between 1997 and 2012, these digital natives demand instant, personalized, and immersive brand experiences, rendering traditional loyalty programs obsolete.
At Loyalty360’s upcoming event, Blings, a pioneer in next-gen loyalty solutions with their proprietary MP5 video technology, will host a Masterclass titled “How AI, Personalization, and Video Are Reshaping Loyalty for Gen Z.” Led by Yosef Peterseil and Nachum Peterseil, this session will equip brands with data-driven strategies to engage Gen Zs through AI, hyper-personalization, and video content. Mark May 21, 2025, from 9:15 to 10:45 a.m. on your calendars.
Why Traditional Loyalty Programs are Failing Gen Z
Gen Z didn’t grow up collecting paper coupons or clipping loyalty stamps. They have TikTok, Instagram Reels, and AI-curated recommendations. Their expectations are fundamentally different:
- They crave personalization. According to a 2024 report from Salesforce, 73% of consumers expect brands to anticipate their needs and tailor experiences. A generic “10% off your next purchase” offer won’t cut it. They want rewards that feel exclusively designed for them.
- They engage through video. Sprout Social reports that Instagram and YouTube are the two most-used channels of Gen Z. If they prefer long-form content and brand-influencer collaborations, they go to YouTube, but they go to Instagram if they want to consume short-form videos.
- They expect real-time interaction. AI isn’t just a buzzword for Gen Z; it’s an expectation. According to PatentPC, AI-powered personalization can increase conversion rates by up to 30%, as it allows brands to adapt offers in real time based on user behavior.
These trends signal a fundamental truth: loyalty is no longer just about transactions but about engagement.
What Brands Will Learn in Blings’ Masterclass
Yosef and Nachum Peterseil will dive deep into the strategies reshaping loyalty, offering real-world examples and tactical insights. Some of the topics one can expect include:
AI & Hyper-Personalization: The End of One-Size-Fits-All Loyalty
Gen Z doesn’t respond to mass promotions. Instead, they want individualized experiences. For instance, Starbucks’ AI-powered recommendation engine suggests drinks based on past orders, weather, and time of day. Blings will explore how predictive analytics and machine learning can help brands deliver real-time personalization at scale.
Video & Interactive Content: The New Frontier of Engagement
Why do brands like Duolingo, Nike, and Sephora dominate Gen Z’s attention? Because they’ve turned loyalty into an entertaining and interactive experience. From gamified challenges (like Nike’s running app rewards) to user-generated video campaigns (like Sephora’s TikTok beauty tutorials), Blings will break down how brands can leverage video to drive emotional connection.
Beyond Points: How Gamification is Redefining Loyalty
Gen Z grew up with Fortnite, Roblox, and mobile gaming, so they respond best to loyalty programs that feel like play. The Masterclass will showcase how brands are using badges, leaderboards, and unlockable rewards to make loyalty fun rather than transactional.
Why This Masterclass is a Game-Changer for Brands
With Gen Z expected to make up 30% of the global workforce by 2025, brands that fail to adapt risk irrelevance. After all, it’s not just about staying current but also future-proofing customer relationships. The Blings masterclass hands you a blueprint: AI‑powered personalization, gamified engagement, and video that feels native to Gen Z, so discounts become relationships.
