[ad_1]
Country music and Mother Nature go together like peanut butter and jelly. So it’s no surprise that two of country’s biggest stars in the business today would come together to revive the legendary outdoor brand.Morgan Wallen and Eric Church team up with investor group for comeback field & stream.
fields and streams A classic magazine for outdoor enthusiasts. Print publications he published from 1895 to 2015. Became an online-only publication in 2020. Warren, Church and their partners are trying to change that. Stars from both countries spoke in statements about why this mission is so important to them.
“There’s nothing I love more than spending time with friends around a campfire, on a boat, or in a deer stand,” Warren said. “field & stream It represents all of those things to me. It’s great to be a part of that future and we want to continue to bring people together outdoors and create memories for generations to come. ”
“I remember my grandfather keeping some of his favorite things.” field & stream There was a magazine on the dashboard of his truck. That truck took us on hundreds of outdoor adventures,” Church recalled. “I almost memorized every story and every picture on every page. They were my bible. It’s been the honor of my life to ensure that the tradition continues. This responsibility is an important part of America’s It’s a symbol, but also a responsibility to the boy in his dad’s truck, the compass that guides our steps.”
How Morgan Wallen and Eric Church plan their comeback field & stream
Mr. Warren, Mr. Church, and their partners acquired the retail side of the brand from Dick’s Sporting Goods. They also purchased a media platform from Recurrent. This is the first time since the brand’s inception that both sides of the brand have been unified under one ownership. field & stream More than 150 years ago.
The relaunch includes a revamped digital platform, print magazine, Church and Warren-inspired apparel, an outdoor music festival, and more. In the future, he hopes to open an online marketplace for makers and artisans in the outdoor lifestyle field.
of field & stream The 1871 Club, a members-only community, will be the backbone of the reboot. Members have exclusive access to the broadsheet print magazine twice a year. You’ll also get priority tickets to music festivals, exclusive merchandise, member-only pins, and exclusive digital content. Ten percent of the club’s profits are donated to nonprofit organizations that support outdoor activities.
When you buy through links on our site, we may earn an affiliate commission.
Photo by Terry Wyatt/Getty Images
[ad_2]
Source link
