As a leader in audio plugin technology, Waves Audio serves a vast community of music producers, sound engineers, and content creators worldwide. Offering subscription-based solutions, Waves Audio ensures users have continuous access to cutting-edge sound processing tools. However, handling global transactions with diverse payment preferences presents significant challenges, from payment declines to operational inefficiencies.
To overcome these hurdles, Waves Audio partnered with BridgerPay, a leader in payment orchestration. With BridgerPay’s omnichannel platform, Waves Audio has streamlined its payment operations, expanded its global reach, and optimized approval rates—ensuring a smooth and secure payment experience for users everywhere.
“BridgerPay has provided us with a flexible and efficient payment orchestration platform that aligns with our business needs,” said Zohar Niv, CTO of Waves Audio. “Their platform has helped us simplify complex payment workflows and deliver a better experience for our customers.”
All-in-One Payment Orchestration Solution
By integrating BridgerPay, Waves Audio now manages its entire payment ecosystem with a single API, gaining access to multiple global payment service providers (PSPs) and a suite of advanced payment tools. This unified approach allows Waves Audio to scale efficiently while delivering a frictionless checkout experience.
Key Features Empowering Waves Audio’s Payments
- Refined Checkout Experience: Waves Audio’s checkout is now powered by BridgerPay’s API-driven technology, ensuring a seamless and intuitive payment journey for users.
- Flexible Payment Options: Customers can choose from subscriptions (monthly, yearly, or trials), one-time payments, and alternative payment methods like PayPal, Apple Pay, and Google Pay.
- Bridger Retry™ Technology: Decline payments are automatically retried through alternative PSPs, increasing approval rates and reducing failed transactions.
- Automated MOTO Payments: Manual payment processes for Mail Order/Telephone Order (MOTO) transactions are now automated, saving time and improving efficiency for Waves Audio’s sales team.
- Unified Admin Interface: With a single dashboard, Waves Audio can manage online, in-app, and MOTO payments seamlessly, providing real-time insights and operational efficiency.
“At BridgerPay, our mission is to create meaningful impact by delivering real value to our clients,” said Ran Cohen, co-founder and CEO of BridgerPay. “By integrating our payment orchestration platform, Waves Audio has optimized its payment processes, increased approval rates, and reduced operational costs—all while enhancing the customer experience.”
Driving Results with BridgerPay
By adopting BridgerPay’s payment orchestration platform, Waves Audio has significantly improved its global payment operations. The key benefits include:
- Higher Approval Rates: With smart routing and multiple PSP integrations, Waves Audio experiences fewer failed transactions and improved customer retention.
- Expanded Global Reach: The ability to accept local payment options worldwide helps Waves Audio cater to a broader audience.
- Cost Optimization: Intelligent PSP allocation and payment routing strategies reduce processing fees and optimize transaction costs.
- Faster, More Secure Payments: Users enjoy a frictionless payment experience with quick, secure, and localized checkout options.
- Streamlined Operations: Automation of MOTO and other manual processes boosts efficiency and enhances the overall customer experience.
For SaaS businesses, the ability to simplify complex payment workflows is essential for scaling effectively. Cohen emphasized that Waves Audio’s success with BridgerPay highlights the value of payment orchestration in driving growth and efficiency, enabling businesses to focus on innovation rather than payment complexities.
Looking Ahead: Innovation in Payment Orchestration
As Waves Audio continues its global expansion, BridgerPay remains a crucial partner in refining payment strategies and enhancing customer experiences. By simplifying complex payment workflows, optimizing PSP usage, and delivering secure, user-friendly solutions, BridgerPay is empowering Waves Audio to scale without limits.
For companies looking to optimize their payment infrastructure, Waves Audio’s success story underscores the power of intelligent payment orchestration—where flexibility, efficiency, and security come together to create a better experience for businesses and their customers alike.
