Marketing technology is undergoing another major shift. As AI moves beyond content generation and into areas such as campaign execution, measurement, personalization and automation, a new generation of platforms is emerging around the idea that software should do more than assist marketers. It should help them make decisions and execute work.
The founders behind these companies bring experience across enterprise software, marketing technology, growth and advertising. Their approaches differ, but each is addressing a different part of the modern marketing stack.
Abhay Parasnis — Founder & CEO, Typeface
Abhay Parasnis has built his career at the intersection of enterprise technology, cloud platforms and digital experiences. Before founding Typeface, he held senior technology roles at companies including Adobe, Microsoft, Oracle and IBM, giving him a close view of how large organizations manage technology and creative workflows. He launched Typeface to address a growing challenge for enterprise marketers: creating personalized content at scale without losing consistency with a company’s brand.
Today, Typeface positions itself as a Marketing Orchestration Engine that brings together brand intelligence, AI agents and enterprise marketing systems. The platform is designed to help marketers move from individual AI-generated assets toward coordinated campaigns and workflows, with integrations across major enterprise ecosystems.
Pranav Piyush — Co-founder & CEO, Paramark
Pranav Piyush is approaching the marketing technology problem from the measurement side. He and co-founder Pete Belknap created Paramark after years of leading growth and marketing teams at companies including Dropbox, Pilot, Magento and BILL, where they saw how difficult it could be for marketing organizations to connect their investments with actual business outcomes.
Paramark is built around the idea that marketers need a more sophisticated way to understand the impact of their spending than traditional last-touch attribution. The company combines marketing measurement with forecasting and a methodology designed to help growth teams evaluate where their investments are creating value. Its broader mission is to give marketing leaders better evidence for deciding where to put their next dollar.
Keith Putnam-Delaney — Co-founder & CEO, Primer
Keith Putnam-Delaney brings a growth-operator perspective to the marketing technology landscape. His background includes working on Dropbox for Business and leading growth at Eden, where he encountered many of the data and audience-building challenges that eventually shaped Primer. His experience exposed him to the repetitive work required to connect customer data with marketing campaigns across an increasingly fragmented technology stack.
Primer focuses on helping B2B companies turn fragmented customer and marketing data into actionable audiences and campaigns. The platform connects professional identity and company information with advertising and marketing systems, giving growth teams a way to orchestrate activation across channels. The underlying idea is straightforward: marketing teams should spend less time building data infrastructure and more time using that infrastructure to drive growth.
Jimit Mehta — Co-founder & CEO, Abmatic AI
Jimit Mehta is building around a particularly important evolution in B2B marketing: the shift from software that supports marketers to AI agents that can actually execute marketing workflows. As a longtime ABM and B2B go-to-market operator, Mehta has focused Abmatic AI on reducing the number of disconnected tools and repetitive processes that marketers have traditionally had to manage themselves.
Abmatic AI describes its platform as an AI-native system for B2B marketing, bringing together visitor identification, personalization, intent, advertising, outbound and attribution. Its AI agents are designed to research accounts, personalize interactions, launch campaigns and help qualify prospects, reflecting a broader move toward agentic marketing where AI can plan and execute work rather than simply generate recommendations.
Jon Miller — Co-founder & CEO, Phave
Jon Miller is one of the more established figures in marketing technology on this list. He co-founded Marketo and later founded Engagio, helping shape both marketing automation and account-based marketing. After Engagio was acquired by Demandbase, Miller continued working at the intersection of marketing technology and go-to-market strategy before returning to entrepreneurship with Phave.
Phave represents Miller’s bet that traditional rules-based marketing automation needs to be fundamentally rethought for the AI era. Rather than simply adding AI features to legacy systems, Phave describes itself as AI-native marketing automation, using AI to reason about people, accounts and buying groups and determine what actions should happen next. The goal is to move marketing automation from rigid workflows toward systems capable of making decisions based on context.
Where Marketing Technology Goes Next
The common thread across these companies is that AI is changing what marketers can expect from their technology stack. Instead of simply providing another dashboard, content generator or automation feature, emerging platforms are increasingly focused on helping teams understand customers, make better decisions and execute campaigns with less manual work.
That shift could ultimately reshape the role of marketing software itself. As AI becomes more capable of handling analysis, orchestration and execution, the competitive advantage may belong to platforms that can combine intelligence with reliable workflows while still giving marketing teams the control and context they need.
