Check out podcasts broadcast on TV

ESPN’s podcasts are getting a little upgrade soon.

As part of what the company calls a new “seasonal content initiative,” the company will air one of its podcasts weekdays from 2 to 3 p.m. ET on ESPN2 starting January 29, according to a statement from ESPN. It is said that For victory.

The podcast lineup is The Low PawBy ESPN NBA Expert Zach Lowe hoop collective It is run by NBA insider Brian Windhorst. mina kim’s show Led by NFL expert Mina Kimes, first draft It is run by draft experts Mel Kiper Jr. and Field Yates. elle duncan show Featuring ESPN anchors Elle Duncan and Gary Strewski.

The show was already featured on YouTube, so it already included a video component. But having his podcast aired on ESPN’s airwaves is another step forward in the video field.

It’s similar to how the company used to broadcast radio shows live on TV, except that ESPN’s podcasts play a different show each day. Programs are pre-recorded and reformatted for broadcast on television.

The schedule will look like this:

This is a move that brands could potentially use to further emphasize the individuality of lesser-known individuals. As it stands, Pat McAfee and Stephen A. Smith are the brand’s biggest personas.

Related: Aaron Rodgers and Pat McAfee created a problem for ESPN to solve

Current Senior Vice President, ESPN, Former Senior Vice President for victory Founding editor Mike Foss said this is about expanding readership.

“This strategic content initiative provides a significant opportunity for continued growth and audience expansion for ESPN Podcasts, while providing compelling content for our ESPN2 television lineup,” he said in a company statement. mentioned in.

While the podcast probably won’t create stars like Smith or McAfee, it does give other ESPN personalities a chance to shine outside of the programming format we’re used to seeing. That’s good.