SiliconANGLE first reported on Huskeys‘ new Profiling capability, which is designed to help security teams distinguish legitimate application activity from potential abuse by understanding the business intent behind network traffic. Profiling builds dynamic profiles of web applications and APIs, bringing together information about endpoints, users, behavior, existing security controls, and critical business workflows.
The launch comes as applications increasingly serve a mixture of human users, automated systems, and AI agents. As these different sources of traffic interact with the same applications, security teams face a more difficult task: determining not only what a request looks like, but also whether it fits the purpose of the application.
When Normal Traffic Becomes Harder to Identify
Automated traffic is no longer limited to conventional bots. AI agents are beginning to participate in activities such as shopping, transactions, and other application workflows, introducing new forms of legitimate automation alongside potentially malicious activity.
The press release cites Cloudflare’s 2026 reporting that automated agents and bots accounted for more than half of web requests across its network. With automated activity representing such a substantial share of traffic, relying on volume or behavioral signals alone can make it difficult to determine which requests deserve access.
Huskeys is approaching the problem through application context. Its Profiling capability is designed to understand how endpoints are used, who or what accesses them, how the application behaves, which protections are already deployed, and which workflows are important to the business.
That information provides a more specific basis for evaluating traffic. Instead of applying the same assumptions to every request, security teams can use an application’s profile to inform decisions about what should be allowed, challenged, or blocked.
Understanding the Application Before Enforcing Controls
Profiling also addresses fragmentation across the network edge. Organizations often manage CDNs, bot management, web application firewalls (WAFs), and application programming interface (API) security through separate platforms. Although each layer contributes to protection, isolated systems may lack the shared context needed to make coordinated decisions.
Huskeys aims to connect these layers through a unified application profile. The capability is designed to go beyond asset inventory and API discovery by relating traffic to actual application behavior, existing controls, and business objectives.
“A profile changes the question from ‘What does this traffic look like?’ to ‘What does this traffic mean to this business?’” said Roy Weisfeld, Co-Founder and CTO of Huskeys. “Most organizations protect everything the same way, like a mall with one security team guarding every store identically, whether it’s a luxury boutique or a snack stand. We give every store its own dedicated guard, tailored to what it needs. When a sale triples the foot traffic or a new store opens, our guards adapt in real time.”
The distinction matters because legitimate business activity can change rapidly. A surge in traffic might reflect an important commercial event rather than an attack, while seemingly ordinary requests could target a sensitive application workflow. Huskeys wants security policies to account for those differences.
From Finding Exposure to Fixing It
The company is building Profiling into its Hardening Loop, a process that moves from understanding an application’s business path to detecting changes, abuse, or exposure. Huskeys identifies a potentially high-impact fix, the customer approves it, the relevant control is delivered, and the resulting impact is observed.
This model is intended to connect detection with practical action. By linking findings to application-specific controls, Huskeys aims to reduce the burden of investigating alerts and coordinating security policies across multiple platforms.
“Once we understand the application, the intent, and the business path together, security controls can be scoped to the customer instead of relying on generic rules,” adds Yotam Mazurik, the company’s Research Team Lead. “Profiling gives us the context to turn detection into a control that is specific to the application and the business path. The customer decides; Huskeys delivers.”
Preparing for Threats Before They Reach Applications
Huskeys also sees profiling as a way to address the shrinking interval between vulnerability disclosure and exploitation. Rather than relying exclusively on faster detection and response, the company wants organizations to prepare controls around application-specific risks before an attack reaches its target.
“Security teams have spent years trying to respond faster,” Weisfeld said. “We believe there is another approach: understand what matters before the next incident, so you can remove the window instead of racing the clock.”
Profiling is now available in beta for close customers. Huskeys says implementation requires no special onboarding and customers can begin seeing value within hours.
The capability forms part of the company’s broader Network Edge Security Management platform, which connects existing CDNs, WAFs, cloud security, and network edge technologies through a unified agentic layer. As automated and AI-driven traffic becomes more prominent, Huskeys is betting that understanding application intent will become an increasingly important component of effective security.
