Artificial intelligence is reshaping how advertising campaigns are managed, but one challenge remains consistent: coordinating performance across an expanding mix of digital channels. As marketers spread budgets across social media, video, digital out-of-home, and other platforms, the ability to optimize campaigns around business objectives has become increasingly valuable.
Perion is addressing that challenge through another international partnership. The company announced it is working with Acrossmedia241 to bring Outmax, its AI agent, to agencies and brands across Greece and the broader Central and Eastern European (CEE) region. The agreement expands Perion’s Distribution Partner Program, which focuses on extending the company’s technology through established regional collaborators.
Rather than treating the announcement as simply a geographic expansion, Perion is positioning it as another example of its partner-led growth strategy.
Scaling Through Local Expertise
Entering new markets often requires companies to establish local sales operations and develop new customer relationships from scratch. Perion has instead chosen to work with organizations that already have a presence in their respective regions.
Acrossmedia241 serves that role in Greece and the surrounding CEE market. The company has built long-standing relationships with agencies across the region and works with major Greek tourism boards while supporting international media buyers.
Those existing connections are expected to help introduce Outmax to advertisers looking for cross-channel campaign optimization.
The companies will officially launch the partnership during the Programmatic & Beyond Conference in Athens on July 9, where Perion will participate alongside Acrossmedia241 as a Grand Sponsor.
Bringing Cross-Channel Optimization to More Advertisers
The centerpiece of the partnership is Outmax, Perion’s AI agent for digital advertising.
According to the company, the platform operates across YouTube, Meta, TikTok, and other leading demand-side platforms (DSPs). Instead of optimizing campaigns separately within each platform, Outmax is designed to coordinate execution around advertiser-defined business outcomes.
That distinction reflects a broader shift in digital advertising, where marketers increasingly want campaigns measured by overall business performance rather than isolated channel metrics.
The partnership will make Outmax available to agencies and brands across Greece and the CEE region while allowing them to integrate the technology into their existing media buying workflows.
Expanding a Familiar Playbook
The latest agreement builds on previous collaboration between the two companies.
Acrossmedia241 already has experience with Perion’s digital out-of-home (DOOH) offering, providing a foundation for introducing additional products into the regional market.
Perion believes the existing relationship will help reduce customer acquisition costs while accelerating the adoption of Outmax.
The company also highlighted that this is not its first partner-led international expansion. It has previously followed a similar approach through GIMC in China and through McSorely Media and Mediamark in Africa, using regional partners to broaden access to its advertising technology.
Part of the Company’s Long-Term Strategy
Perion says its Distribution Partner Program continues to play a central role in achieving its longer-term growth plans.
“Acrossmedia241’s reach across Greece and CEE, and its standing with the region’s tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” said Tal Jacobson, Perion’s CEO. “Expanding our distribution partner network, as we’ve done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan.”
The company says leveraging regional partners allows it to grow efficiently while extending the reach of Outmax into additional international markets.
Meeting Advertiser Expectations
Acrossmedia241 says the partnership aligns with what clients are increasingly requesting as digital media strategies become more complex.
“Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients’ own outcomes, not only platform defaults,” said Irini Sacha, Founder & CEO of Acrossmedia241.
As advertisers continue managing campaigns across a wider range of digital channels, technologies that coordinate optimization across those environments are becoming more important. Through its latest partnership with Acrossmedia241, Perion is extending that capability to Greece and the broader CEE market while continuing to build its international presence through its Distribution Partner Program.
