Omri Hurwitz sat with Avishai Sam Bitton, CEO and Founder of DemandBox, to unpack how Generative Engine Optimization (GEO) is transforming the way brands rank online.
The big picture:
- Traditional SEO relied on a limited set of keywords and backlinks.
- With AI-driven search, queries are no longer just a keyword. They’re full paragraphs, creating thousands of variations for the same intent.
- To win visibility, companies must appear across countless sources, from press releases to community forums like Reddit.
Why it matters:
- “Whoever owns the answers owns their industry,” Bitton said in the interview.
- AI engines pull from a broad set of citations. Missing even one cycle of AI model updates could leave companies invisible in shortcut answers.
- Reddit and similar forums now carry outsized weight in AI search results, often ranking above traditional publishers.
Between the lines:
- GEO is a real-time game. Unlike SEO, where backlinks and rankings can take months, AI-driven results shift instantly based on narrative, distribution, and citations.
- DemandBox helps brands “scale authenticity” in places like Reddit, ensuring they show up both for human users and the AI models scraping those communities.
The bottom line:
As Bitton put it, analytics dashboards can’t capture the real game. What matters is being cited widely and consistently because AI engines optimize not just for accuracy but for efficiency. Missing that window means missing the next wave of discovery.
