VeeCollective and Goop launch co-branded wellness bag

Berlin-based handbag brand VeeCollective has teamed up with Gwyneth Paltrow-founded lifestyle brand Goop to launch an exclusive co-branded wellness bag.

Scheduled to debut on Saturday, the limited-edition version of VeeCollective’s customer-favorite Porter bag will be available in Goop’s signature soft pink hue, and is envisioned in complementary tones, right down to the removable pouch and shoulder strap. It features Goop’s distinctive logo. logo.

All VeeCollective bags are made from 100% recycled materials from the outside. Everything from the filling to the lining to the yarn is manufactured from scratch. Only 500 of his limited edition pieces will be sold.

The Porter bag is already making waves in the American market, becoming a staple for gym sessions, travel and everyday wear among influencers and celebrities. The launch comes after a series of successful events.

“We are very excited and proud to announce this exclusive collaboration with Goop. As a brand, Goop is iconic,” said Lili Radu, co-founder of VeeCollective. .

“After joining forces to monogram bags at four pop-up events in New York City and the Hamptons, we experienced incredible enthusiasm from the Goop community. This collaboration marks an exhilarating new chapter. The bag is truly amazing!”

The bag retails for $295 and is available exclusively through vee-collective.com and Goop distribution channels.