Wellness Focused Retailer Range: Wellness Products

Target is committed to significantly expanding its wellness product offering to include a range of accessories, apparel, supplements, vitamins and technology that cater to consumer preferences.

The brand plans to introduce more than 1,000 new products in the category with prices starting at $1.99, which will include items from brands such as goop, Lemme, O Positiv Bloom, and Hum Nutrition. The brand also welcomes a number of Target-exclusive items from brands like Good & Gather, Ghia, Blogilates, Being Frenshe, and more. The announcement comes at the perfect time, coinciding with consumers’ desire to start the year off on the right foot.

Rick Gomez, executive vice president and chief food, essentials and beauty officer, said of the new wellness products arriving at Target: Whether it’s enjoying non-alcoholic beverages at Sechey or stocking up at Bloom for your daily veggies, we offer the ultimate destination to support our guests’ wellness journeys, unlike any other retailer. With over 1,000 new wellness products starting at just $1.99, you’ll find great new products. ”